Welcome to this special 20th Edition of EGR News – a milestone for the Group and for the Advertising Team stretching back some twelve years to Issue 1 in April 1997.
In this Issue, we will showcase a number of new initiatives that highlight the substantial technical and product innovation capabilities that now exist across the EGR Group globally. We also expanded our Divisional strength with the creation of two new Divisions - Rotational Moulding Division (RMD) and the International Sourcing Division (ISD), plus there has been an increase of manufacturing capability in the Extrusion Division at Wacol, with the addition of another world class extrusion line for its new corrugated sheet range.
Globally, EGR USA has significantly expanded its US automotive manufacturing capability in its Ontario California plant, and its decorative and commodity sheet development program is in full swing. EGR Europe is rapidly expanding its market reach, and we look at the surprising new Eastern European countries that EGR products are now available in.
One of the major achievements of the Group has been the release of the high gloss decorative sheet product range – Zenolite and StyleLite. So in this issue we examine the incredibly fast and amazingly effective “go-to-market” strategy of these two new product lines.